K. M. Thornton & Co. delivers business strategy and marketing management built specifically for equestrian lifestyle driven businesses. We strive to increase the awareness and efficency of your business, therefore increasing your bottom line. From trainers to artisan manufacturers, we are dedicated to creating a unique solution for you.
OUR CORE:: MARKETING STRATEGY
"Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.” Wikipedia, Oct. 2012
We begin by meeting and interviewing our clients to best understand their products and/or services. We then use research and analytic data to build an entire business and/ or marketing strategy that is distinct for each business. A "road map" outlining the specific timing of essential tactics enables our clients to execute the agreed upon strategy. This is our expertise.